Bordeaux may be the king of the wine world, however its presence on the retail cabinets is shrinking – a minimum of on the high finish of the market.
A snapshot of Bordeaux’s worldwide distribution taken this week reveals that the 10 most generally accessible Bordeaux wines – together with a number of the area’s high wines – have lowered their retail presence after a gradual surge over the earlier 4 years.
Affords for Bordeaux wines usually have fallen by virtually eight % prior to now yr, reflecting a correction after an enormous 27 % bounce within the variety of Bordeaux affords worldwide between 2020 and 2021. A suggestion is counted when a single retailer has a single classic of a single bottle of a wine on the market, so the overall affords a wine has is the variety of totally different vintages (and totally different dimension codecs) of that wine on sale at totally different retailers internationally.
In a knowledge snapshot taken in January 2021, we counted 868,036 affords globally for Bordeaux wines. The identical snapshot taken this yr solely reveals 800,242 affords.
A few of this fall might be attributed to snarl-ups in international provide traces and an inevitable fall-off from final yr’s dizzying highs, however it is going to come as one thing of a shock to producers in a area that’s struggling to keep up its share of curiosity within the market within the face of challenges from Burgundy and Napa.
And do not assume life is any simpler on the high of Bordeaux’s tree, as a result of it is not. Château Mouton Rothschild stays by far essentially the most provided Bordeaux wine, however the variety of affords has fallen by 20 % since final yr. It’s now decrease than it was in 2020, and solely marginally forward of the place it was in 2019.
The 10 most provided Bordeaux wines on Wine-Searcher are:
One of many curious issues concerning the most-offered Bordeaux wines over the previous 5 snapshot intervals is the disappearance of Château Léoville-Las Cases. It fell out of the highest 10 final yr and stays outdoors the highest checklist once more this yr, after having made common appearances between 2017 and 2020.
One other fascinating wrinkle is that the US has regained its place as the highest marketplace for Bordeaux’s high wines this yr, after briefly shedding the title to France final yr. The variety of affords from the US has grown strongly since 2021 (from 165,778 to 178,650), whereas the variety of French affords has collapsed from 175,901 in 2021 to 159,872 this yr.
The figures are additionally fascinating when seen within the context of ranges of curiosity in Bordeaux wines on Wine-Searcher. Whereas common month-to-month searches for Bordeaux wine in 2021 rose by 13 % on the earlier yr, the variety of affords globally solely rose by 1.9 %. Common month-to-month referrals (when a person clicks by way of to a service provider web site, indicating an intention to buy) for Bordeaux rose by 2.eight % year-on-year.
These figures distinction moderately sharply with comparable information for Burgundy and Napa. For Burgundy, searches rose by 37.eight %, even whereas affords remained largely static, and referrals rose by 15.1 %. For Napa, search figures have been flat, however affords rose by virtually 10 a month, on common, whereas referrals rose by a month-to-month common of 14.three %.
Uneasy lies the top that wears the crown, maybe.