Cinthol, the legacy cleaning soap model from Godrej Client Merchandise Ltd (GCPL), unveiled a brand new TV marketing campaign ‘Wake Up Alive’, urging individuals to start out each morning recent and be alive.
The movie, conceptualized by Creativeland Asia, highlights how individuals can employees of their mornings with a blast of freshness with the lemony freshness of Cinthol Lime or the icy-cool menthol of Cinthol Cool cleaning soap. Persons are homebound because of the pandemic and wish to really feel alive. After the immensely profitable ‘Alive is Superior’ marketing campaign final yr, Cinthol as soon as once more goals to uplift customers’ spirits. This time, the TVC thrills viewers by taking them on an exhilarating trip of visible deal with capturing various landscapes.
The movie exhibits a gaggle of associates who embark on an journey at high of a mountain. After utilizing Cinthol cleaning soap, they’re recharged and able to tackle extra as they glide on high of a hill and right into a frozen lake.
The TVC resonates an infectious freshness and is a visible delight, set to the music of Cinthol’s rock anthem, ‘Get up Alive’.
Talking concerning the new TVC, Sunil Kataria, CEO – India & SAARC, Godrej Client Merchandise Ltd (GCPL), mentioned, “Cinthol stands for freshness and guarantees to ship probably the most refreshing bathing expertise. With this new movie, we wish to spotlight how a bathe with Cinthol Lime or Cinthol Cool is all it is advisable make your day more energizing. The blast of lemony freshness and icy cool menthol will make you are feeling more energizing than ever. And with 99.9 % germ safety, you gained’t simply keep recent but additionally protected.”
Anu Joseph, Chief Artistic Officer, Creativeland Asia, added, “True to Cinthol’s philosophy of bringing alive each second, this movie captures how a lazy morning on a mountaintop shortly transforms right into a trip of a lifetime, for a bunch of associates. The tub turns into a ship. And a daily tub transforms into an alive bathing expertise involving streams, snow and a frozen lake. That’s the expertise Cinthol Lime and Cool variants promise each single time. To get up alive.”