The Nationwide Basketball Affiliation is teaming up with iHeartMedia for a big new push into the podcast market. In all, the 2 organizations plan to co-produce greater than 20 reveals collectively as a part of a brand new multi-year partnership, with the primary one to debut someday this fall.
Along with content material dedicated to the newest information from the league, evaluation and participant commentary, it seems like iHeart and the NBA need to replicate the success of initiatives like . They are saying they’ll use materials from the NBA archives to retell tales of “a number of the biggest moments in sports activities historical past.” What precisely they’ve deliberate on that entrance, we don’t know but, although iHeart and the NBA promised to share extra info quickly.
“The partnership gives the NBA and its groups entry to iHeartMedia’s huge attain throughout a number of audio platforms together with podcasts, streaming and broadcast radio, in addition to the chance to develop a brand new slate of groundbreaking reveals every year,” iHeart mentioned.
Podcasts, specifically ones associated to sports activities, have develop into large enterprise in latest months. On the finish of April, DraftKings to safe distribution rights to The Dan Le Batard Present with Stugotz.
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