With the recognition of hard seltzers rising like summer time temperatures, a frontrunner within the class will quickly be releasing new, boozier flavors to assist beat the warmth.
White Claw’s Surge exhausting seltzers are at the moment provided in Blood Orange and Cranberry. The model stated in an e-mail assertion to VinePair that it’s making ready to launch a spread pack of the favored RTDs that may add Blackberry and Lime flavors to the road.
Because the best-selling exhausting seltzer model that basically outlined the sector with triple-digit gross sales positive factors in 2019 and 2020, White Claw is aiming to solidify its standing by increasing into the higher-alcohol area of interest.
For those who get pleasure from a heavier pour, Surge flavors weigh in at eight p.c ABV — considerably larger than the trade norm and White Claw’s Hard Seltzer and Exhausting Tea merchandise (5 p.c). Every 16-ounce can will include two grams of sugar and 220 energy.
Pricing, launch date, and availability are nonetheless being decided, however search for the instances to hit shops within the close to future.