Hyderabad, July 12th, 2021: To a metropolis that’s well-known for its cuisines and flavours, Vegolution India Pvt. Ltd., a Bengaluru-based meals start-up introduces Good day Tempayy. For the primary time in Hyderabad, customers could have entry to new, versatile ingredient tempeh in a spread of distinctive, ready-to-cook merchandise which can be nutritious, healthful and 100% vegetarian. These are high-protein, low-carb, full of nutritional vitamins and a clear label providing. Constituted of non-GMO soybeans, Good day Tempayy affords easy-to-cook merchandise that may be tailored throughout cuisines, meal events and cooking types. It affords a welcome change for vegetarians and health lovers who search new wholesome options and selection so as to add protein to their meals.
Hyderabad is the fourth largest shopper market in India, making it the right second market to launch Good day Tempayy, after Bengaluru. The product, accessible in 4 flavours, could be accessible on www.hellotempayy.com, Massive Basket, BB Day by day and Suprdaily, adopted by retail shops, cloud kitchens and eating places by the tip of July 2021.
Good day Tempayy merchandise match proper into the ethos of Hyderabad primarily based UrbanKisaan that brings clients the cleanest, most nutritious meals selections for his or her day by day consumption. FarmBowl by UrbanKisaan now affords Good day Tempayy as a brand new vegetarian protein to their menu of wholesome, healthful & nutritious meals. Because the plant protein market evolves, Vegolution will have a look at introducing extra merchandise and flavours, appropriate to numerous style palates in India.
Talking to the media at a digital press convention, Siddharth Ramasubramanian, Founder & CEO, Vegolution India Pvt. Ltd. mentioned, “For a number of consecutive years, Hyderabad has ranked on prime within the ‘High quality of Life Index’ in India and the folks right here have developed a style for a mixture of unconventional and modern selections throughout totally different classes. Hyderabad’s distinctive mix of custom and modernity makes it an thrilling marketplace for the launch of Good day Tempayy. Furthermore, town’s love for meals in addition to health, makes the launch of a protein-rich ready-to-cook model like Good day Tempayy each ideally suited and far wanted.”
Vegetarians in India battle to seek out ample selection of their day by day diets to swimsuit their style profile and meet the important protein and nutritional vitamins required to satisfy their dietary wants. In consequence, meals can get monotonous, and customers are on the lookout for new staples on their fundamental plate. Vegolution is actively working with a community of cooks, nutritionists, health coaches and residential cooks to exhibit the benefit of use and flexibility of tempeh to clients. Vegolution goals to affiliate with sporting and different authorities establishments to supply tempeh as an reasonably priced ingredient to boost diet.
Flavours: Good day Tempayy, is at the moment accessible in 4 variants: Pure, Merely Sriracha, Peppery Szechuan Chilli and Spiced Tawa Masala.
Bundle measurement and value: Good day Tempayy is priced between Rs. 130 and Rs. 150 for 200 gm. packs.
Vegolution India Pvt. Ltd. is self-funded by Siddharth Ramasubramanian and Los Angeles-based Rajit Malhotra, a seasoned food-tech, well being & wellness investor and entrepreneur, and former
McKinsey Managing Accomplice, together with a number of strategic traders who’re leaders in FMCG, Hospitality and Non-public Fairness. The India journey for Vegolution India began in Bengaluru in March 2021 with the establishing of a custom-designed manufacturing facility, with state-of-the-art fermentation expertise to make sure consistency in high quality. The power at the moment has a manufacturing capability of over 120 tons of tempeh, yearly. Based mostly on the output and demand seen over the previous few months, this facility could be ample to service southern India in 2021-22. Plans are underway to discover establishing of Vegolution’s second facility, in Telangana in late 2022. With the aspiration of taking India from protein-gap to protein-positive, Vegolution goals for Good day Tempayy to roll out throughout B2C and B2B channels in 5 cities within the subsequent 12 months, in addition to set up a pan India presence over a interval of 5 years.
The Marketplace for Tempeh In accordance with the Union Authorities’s Baseline Survey (2014), roughly 70% of the Indian inhabitants is non-vegetarian. Nevertheless, annual per capita meat consumption in India is among the many lowest on the planet – at beneath 5 kgs – as in contrast with the West, which ranges from 75 to 90 kgs. It’s because a majority of Indians who’re non-vegetarians devour meat a number of occasions every week or month. The variety of vegetarian meal events far surpass people who provide non-vegetarian meals.
Paneer and dals are the go-to meals for vegetarians trying to improve their protein consumption. Paneer is estimated to be a $9 billion market in India (Edelweiss Dairy Report, 2017). Within the absence of different wholesome choices which can be versatile and engaging, Good day Tempayy
merchandise are nicely suited to seize a share of this very massive market. With rising consciousness about wholesome consuming, protein requirement and clean-label merchandise, aspiring Indian middle-class households (revenue of over Rs. 1 lakh/ month, 25-30 million households, with a median of 4-5 members every) are searching for new merchandise and choices.
Information from the Indian Dietetic Affiliation (IDA), 2018 signifies that not less than 84% of Indians are protein poor, which ends up in related well being circumstances. By means of this new age providing, Good day Tempayy affords the right mixture of nice style, versatility, and balanced diet to interrupt the monotony of vegetarian protein choices on the principle plate. Quite a few different studies over time additionally spotlight that Indian vegetarians have poor ranges of Vitamin B-12 and greater than 50% of the ladies in India are iron poor. Rounding out its diet profile, Good day Tempayy merchandise are fortified with Vitamin B-12 and iron, making them a one-of-their-kind superfood. With nice flavour absorption, a hearty texture, and a gentle nutty flavour, that is the right ingredient so as to add selection to day by day diets. It’s straightforward to cook dinner and will be seamlessly included into a wide range of cuisines, making it excellent for curries, stir-fries, kebabs, rolls and a lot extra.
What’s Tempayy? :Tempayy (historically spelt Tempeh or Tempe) dates again a number of centuries and is made by a pure culturing and managed fermentation course of that binds soybeans right into a cake kind. It’s full of protein, fibre, and good fat, giving vegetarians, health lovers and acutely aware foodies a scrumptious, nutritious, and wholesome, plant-based, protein-rich meals. Analysis has proven advantages for general well being, together with muscle acquire and weight reduction. It is usually a terrific meals possibility for diabetics. Tempeh is among the
best-kept protein secrets and techniques for customers trying to make wholesome meals selections. Dairy-free and gluten-free, it is usually low in saturated fat and carbohydrates and good for the intestine.
About Vegolution India Pvt. Ltd.
The brainchild of Siddharth Ramasubramanian, a world hospitality chief with in depth expertise in hospitality and foodservice and Los Angeles-based Rajit Malhotra, a seasoned meals, well being and wellness investor and entrepreneur, Vegolution India Pvt. Ltd. is a Bengaluru-based meals enterprise providing a tasty and nutritious new plant protein. Vegolution has launched Good day Tempayy, a brilliant bean-based, straightforward to cook dinner meals that may be tailored throughout cuisines, meal events, and cooking types.
Armed with in-depth main analysis, Vegolution garnered insights into shopper wants, desires and behavior. Many vegetarians in India battle to seek out ample selection of their day by day food plan that matches their style profile in addition to gives the important protein and nutritional vitamins required to satisfy their dietary wants. In consequence, meals get monotonous. Vegetarian customers are continuously on the seek for new options on the principle plate. Based mostly in Bengaluru, Vegolution is self-funded by the founders, together with a various group of strategic particular person traders who’re leaders in FMCG, Hospitality and Non-public Fairness.