Hyderabad, July 8th, 2021: Brightcom Group (NSE: BCG | BSE: 532368), the worldwide Web model, has signed a Letter of Intent to amass a Digital Advertising Companies firm based mostly out of India with 1100 staff and premium shoppers equivalent to Netflix, Disney, Bitly, Hulu and The New York Occasions. The small print concerning the title of the goal firm have been stored confidential in mild of the confidentiality clause of the LOI. A definitive settlement will comply with after the completion of the customary enterprise, authorized and monetary due diligence.
The Goal firm companions with shoppers for his or her product technique, product improvement, and operational assist wants. The corporate does show, video, and cellular promoting for advert companies and publishers. The corporate works intently with inventive companies, media shopping for corporations, and analytics suites to ship outcomes for prime manufacturers. They function out of India, the US, and Europe. Their presence within the US and Europe helps them to be in contact with the newest developments within the promoting area in mature markets.
Methods round audience-based measurement and monitoring are shortly selecting which permits them to lend experience to advert corporations which might be nonetheless in discovery mode and determining how these new approaches apply to their campaigns. It’s a area of interest accomplice to massive advert companies that wish to fulfill the digital part of their general funds. The corporate works on each retainer in addition to a providers fashions, and actively participates in reaching out to shoppers for enterprise.
Whereas the mass media budgets are shrinking, each model is prepared to look the digital approach for advertisements that may be measured for its effectiveness. Blindly shopping for slots on tv and print with a ‘spray and pray’ technique has witnessed a setback; and show, video and cellular promoting, the place shoppers are spending extra time on and will be tracked successfully have thrived on this financial local weather.
ABOUT BRIGHTCOM GROUP
Brightcom Group is a number one world supplier of complete on-line or digital advertising providers to: direct entrepreneurs, model advertisers, and advertising companies. The Firm is split into three main divisions: (i) Media (Advert-Tech and digital advertising), (ii) Software program providers, and (iii) Future applied sciences. The Firm’s major shoppers are finish advertisers, companies and publishers, but additionally embody advert exchanges & networks. Brightcom Media, permits companies, companies, and on-line publishers worldwide in assembly their digital advertising wants, serving 70 billion impressions each month. Shoppers embody main bluechip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Financial institution, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever. Publishers embody Fb, LinkedIn, MSN, Yahoo! and Twitter. Brightcom works with companies like Havas Digital, JWT, Mediacom, Mindshare, [email protected], Ogilvy One, OMD, Satchi&Satchi, TBWA, and ZenithOptiMedia.
Brightcom Group’s famend world presence, together with within the US, Israel, Latin America ME, Western Europe and Asia Pacific areas, positions us on the forefront of the digital panorama, enabling us to assist companions of their efforts to leverage and profit from present world developments.
Brightcom Group ranks at 400 amongst Fortune 500 India firms.