It seems just like the bourbon wave is using into this summer time.
The Traditional Highball provides a touch of citrus to a mix of Jim Beam bourbon and seltzer for a easy, mild taste, based on a press launch from the model. In the meantime, the Ginger Highball blends Jim Beam bourbon and ginger ale, providing a ready-to-drink model of the go-to cocktail order. The cocktails clock in at a sessionable 5 p.c ABV, and can be found nationwide in four-packs for $9.99 or single 12-ounce cans for $2.50.
Although the bourbon market has been exploding lately, Jim Beam is trying to entice much more drinkers into the class.
“Our new ready-to-drink highballs are the right strategy to get pleasure from Jim Beam in a brand new, refreshing manner – whether or not you’re a bourbon fan otherwise you’re making an attempt bourbon for the primary time,” Malini Patel, managing director for James B. Beam Distilling Co., stated within the launch.
Sounds prefer it’s by no means been simpler to get pleasure from America’s native spirit.