Henry Gonzalez, an skilled advertising and marketing skilled, has been appointed as chief advertising and marketing officer of BurgerFi.
Because the starting of this 12 months, Gonzalez has served as a contractor for the fast-casual chain, however his roots inside the foodservice trade run a lot deeper.
For almost a decade, Gonzalez labored on the advert company Crispin Porter + Bogusky, the place he led Burger King’s U.S. enterprise throughout its tenure as Advert Age Shopper of the Decade. He additionally led groups working with family names like McDonald’s and Sam’s Membership, amongst others.
“His in depth management expertise in area and company advertising and marketing with Burger King collaborating with franchisee companions alongside together with his company, vendor companion and consumer expertise make him uniquely certified to collaborate with all stakeholders to assist us unlock our model’s potential to drive important progress and profitability,” stated Julio Ramirez, CEO of BurgerFi, in a press launch.
All informed, Gonzalez boasts greater than 25 years of expertise in gross sales and advertising and marketing for main QSR chains, meals producers and advert businesses.
At BurgerFi, Gonzalez stated he’s “thrilled to collaborate with this gifted crew to carry a extra consumer-focused and knowledge pushed strategy to drive higher consciousness, engagement, progress and profitability.”
BurgerFi, based in 2011, operates greater than 120 eating places domestically and internationally.
In its This fall earnings report final month, the chain introduced plans to broaden in 2021.
“Now we have already opened 4 new areas together with a further drive-thru location in Nevada in March and we have now eight extra eating places presently underneath development,” Ramirez stated. “We’re excited to carry one of the best ‘higher burger’ expertise to a broader buyer base with plans to open roughly 30 areas in current and new markets primarily all through the Southeast and Mid-Atlantic areas in 2021. We’re additionally persevering with to develop internationally with plans to open our first location in Saudi Arabia in the course of the fourth quarter as a part of our multi-unit settlement with Meals Provides Co.”
In 2020, BurgerFi opened its first drive-thru in Kentucky, 9 delivery-only ghost kitchens and curbside service.