India’s biggest sporting icon and former Indian cricket star Sachin Tendulkar has decided to bat for edtech unicorn Unacademy. Well, if we were to put this metaphor in a more simple language then Tendulkar has picked up strategic stake in the Bengaluru based startup. However, the company has refused to disclose the details of the deal but is almost confirmed that he will act as a brand ambassador for the startup.
As part of the deal, the batting maestro will also conduct free interactive sessions with students.
Unacademy’s co-founder and CEO Gaurav Munjal took to his Twitter handle to announce about the news.
Over the last one year, Gaurav Munjal-led company has left no stone unturned in showing its aggressive intent. From big funding rounds, aggressive acquisition technique to signing one in every of India’s largest sporting celebrities, Unacademy has been on a roll.
Unacademy offers in a better schooling area the place, not like the Ok-12 area, the competitors is relatively much less intense. The Fb and SoftBank-backed firm’s aggressive acquisition strategy is strategically geared toward gaining an unassailable dominant place available in the market.
The corporate has acquired as many 7 small startups within the final one yr with a view to strengthen its place available in the market. Its final acquisition of TapChief took barely every week in the past.
In the meantime, Tendulkar has invested in fairly a number of startups up to now. The truth is, one in every of his portfolio firms Smaaash needed to shut the store final yr within the wake of heavy losses incurred resulting from pandemic.
Tendulkar’s different cricketing counterparts like Dhoni and Yuvraj Signh have been equally lively in investing in India’s burgeoning startup business. Final yr, energy couple Virat Kholi and Anushka Sharma took strategic stake in Digit Insurance, which became the first unicorn of 2021.