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German private care firm Sebamed (marketed by USV Pvt. Ltd.) and market chief Hindustan Unilever Ltd. have entangled in ad-war of soaps.
That is stunning that challenger model has gone aggressive, making an effort to develop its model attain to induce trials utilizing social media platform to seize eyeballs by way of provocative adverts.
Although, Sebamed claims its cleaning bar (priced at Rs 189 for 100 grams) is best than its competitor HUL, it has immediately named manufacturers comparable to Dove, Pears, Lux and Rin in its advert marketing campaign.
As anticipated, HUL has obtained injunction order granting interim aid towards such ‘disparaging marketing campaign’.
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